《雅思寫作全球真經全詳解》分享—The main aim of advertising is to improve sales 廣告主要目的是提高銷量

寫作真題分享

The main aim of advertising is to improve sales 廣告主要目的是提高銷量

《The main aim of advertising is to improve sales 廣告主要目的是提高銷量》是 Mar 2024 全球真經中收錄的雅思寫作大作文考題。問題內容如下：

參考答案

以下就將本題的各主體段論點、導論、結論內容整理出來，（節錄）分享給未來參加雅思考試的考生做參考。

在正式考試時，考生可以根據自己的時間掌握狀況做適當的文字刪減，以符合個人所需。

5. 主文第二段：反駁論點

   然而，也有一些反駁意見質疑廣告的主要目的僅僅是促進非必需品的銷售這一觀點。廣告除了促進銷售之外，還具有多重目的，包括品牌意識、市場定位以及產品功能和優點的傳播。 例如，醫療保健、教育和公共安全等基本商品和服務的廣告在宣傳和教育公眾方面發揮著重要作用。此外，廣告還可以刺激消費需求，支援製造業、零售業和媒體等行業，從而促進經濟成長和就業。因此，儘管廣告可能確實會推銷人們並不一定需要的產品，但其總體目標是多方面的，並超出了單純的促銷範圍。

   廣告的其他目的

   However, there are also counterarguments that challenge the notion that the main aim of advertising is solely to promote sales of non-essential products. Advertising serves multiple purposes beyond merely driving sales, including brand awareness, market positioning, and communication of product features and benefits. For instance, advertisements for essential goods and services such as healthcare, education, and public safety play a vital role in informing and educating the public. Moreover, advertising can contribute to economic growth and employment by stimulating consumer demand and supporting industries such as manufacturing, retail, and media. Therefore, while advertising may indeed promote products that people do not necessarily need, its overarching objective is multifaceted and extends beyond mere sales promotion.